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By Day 7, retention dropped to 15–25%, meaning a significant portion of users were lost too early.
For 10k users, this translates to up to 7,500 lost users, which could cost $7,500–$75,000 in CAC alone (conservative estimate, excluding operations).
Customer satisfaction dropped to around -80% after sessions, far exceeding the tolerable -10% threshold. This highlights a major experience gap that risks long-term retention.
Projected Day 7 retention lift: +35–45%.
High-growth apps typically see 5–10% improvement from UX audits, so this reflects the potential impact of addressing key friction points
Customer satisfaction expected to improve significantly, with early signals showing ~30–40% uplift. Even a modest increase at this scale can positively affect product engagement and revenue.
